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Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


Research reports

ESOMAR guideline on social media research

This guideline supports ESOMAR’s consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline on social media research . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/esomar-guideline-on-social-media-research-